Blue Chalk Launches 'The Promise of Oregon' Campaign
November 14, 2014
On November 14 we unveiled the first elements of an eight-month public education support campaign in Oregon created for the Oregon School Boards Association (OSBA).
Our team devised a campaign, dubbed "The Promise of Oregon" based on two defining principles: Today’s students are Oregon’s greatest natural resource. Accordingly, Oregonians should consider investing in Oregon's public schools so the next generation can reach its potential.
With nearly 200 students filmed across the state, we created an anthem video (displayed above) and a trailer for the campaign. We were also grateful to sit down with campaign celebrity sponsor, Nicholas Kristof of The New York Times.
The campaign’s digital efforts included a robust website, a digital strategy for building and growing the campaign on social media and email, and handover training for the OSBA staff.
One “Promise Kid” is highlighted each school day on the Promise of Oregon's website and social media. Want to meet today's Promise Kid? Look no further.
Stay tuned for additional campaign videos in 2015!