First Sight: Sonia & Anita Wins at Cynopsis Social Good Awards

March 3, 2015

Our film First Sight: Sonia & Anita won Best Philanthropic Campaign at the Social Good Awards presented by Cynopsis Media. What an honor!

Working with a top-tier creative team including photographer Brent Stirton, cinematographer Robert Wilson, editor Greg Snider, music composer Tyler Strickland and executive producer Rob Finch, Blue Chalk created this short-form video in several different formats to support the charitable organization WonderWork.



The two sisters in the film, Sonia and Anita, are among 20 million children and adults that could have their eyesight restored through a 15-minute surgery that costs just $300, according to WonderWork. The video and stills documenting their story support 20/20/20, a WonderWork charity that aims to bring 20/20 vision to the 20 million in need.

The honorable mentions in this category include JetBlue Airways, USA Weekend, and Viamedia. Congratulations to all!

About Cynopsis Media

Cynopsis Media, a division of Access Intelligence, publishes five free-trade publications for TV, sports TV, media, and digital industries. 2014 was the inaugural year for the Social Good Awards.