Austin: Innovation Texas-Style

About the Project

Oct. 30, 2015
T Brand Studio

T Brand Studio, the custom content studio within the advertising department of The New York Times, asked Blue Chalk Media to produce a series of films for their client Dell Inc. that profile cities on Dell’s list of “future-ready economies,” and how each city is innovating for a dynamic and resilient tomorrow.

In this film, Blue Chalk explores how groups in Austin, TX, apply their city’s technology-rich environment and ingrained creative culture to perceive challenges as opportunities. Together they contribute to a sustainable, equitable and vibrant future.

The film is part of a paid post titled, “Future Ready Economies,” featured on The post includes an interactive list of the world’s most “future ready” cities as defined by a Harvard/MIT economic study that was commissioned by Dell.

View the interactive paid post on The New York Times.


  • Greg Moyer, Executive Producer
  • Sydney Levin, Executive Producer
  • Rob Finch, Director
  • Natalie Taylor, Producer
  • Adam Loeb, Producer
  • Jamie Francis, Director of Photography
  • Jason Greene, Director of Photography
  • Dan Quintero, Editor
  • 2-Track Mind, Original Music
  • Julia Robinson, Production Assistant

Services Provided

  • Original Cinematography
  • Original Music Composition
  • Original Still Photography
  • Post-Production