In a Flash: The Ware Family

About the Project

Oct. 1, 2015
T Brand Studio

T Brand Studio, the custom content studio in the Advertising Department of The New York Times, asked Blue Chalk Media to produce video content about house fires and how to prevent them for its client, Nest Labs.

In this film, Blue Chalk profiles the Ware family of Church Hill, TN, who lost their home to a house fire on Feb. 23, 2015. Fortunately, the Wares had Nest fire alarms in their property and were able to escape unharmed before the house burned to the ground.

The film is part of a paid post titled, “In a Flash: How Modern Homes Are Fueling Faster Fires,” which is featured on the The interactive post gives readers important information about fires in the modern home.

View the interactive paid post on The New York Times.


  • Greg Moyer , Executive Producer
  • Kaylee King-Balentine , Executive Producer
  • Laura Fravel , Producer
  • Alex Casner, Producer
  • Jamie Francis, Director of Photography
  • Greg Snider, Editor
  • 2-Track Mind, Original Music

Services Provided

  • Original Cinematography
  • Original Music Composition
  • Original Still Photography
  • Post-Production

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