Now Boarding: Spice of Life

About the Project

Feb. 24, 2015
T Brand Studio

T Brand Studio, the custom content studio in the Advertising Department of The New York Times, commissioned Blue Chalk to develop and produce two stories for their client, Emirates, about the richness of travel. The resulting "Now Boarding" paid post on The New York Times includes photography, video, text and graphics.

The second story, “Now Boarding: Spice of Life," journeys with Brooklyn newlyweds Chitra Agrawal and Ben Garthus on their honeymoon in New Delhi. Together they spend a month traveling across Chitra's homeland of India to find inspiration for their “Brooklyn Delhi” condiment line.

See the post now on The New York Times.


  • Kaylee King-Balentine, Executive Producer
  • Greg Moyer, Executive Producer
  • Alex Casner, Producer
  • Catherine Yrisarri, Producer
  • Jamie Francis, Director of Photography
  • Rob Finch, Creative Director
  • Sarah Marcus, Editor
  • Josh Ethan Johnson, Wedding Footage
  • Gayatri Kaul, Associate Producer, Translation

Services Provided

  • Original Cinematography
  • Original Still Photography
  • Post-Production

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