Now Boarding: Spice of Life

About the Project

Feb. 24, 2015
T Brand Studio

T Brand Studio, the custom content studio in the Advertising Department of The New York Times, commissioned Blue Chalk to develop and produce two stories for their client, Emirates, about the richness of travel. The resulting "Now Boarding" paid post on The New York Times includes photography, video, text and graphics.

The second story, “Now Boarding: Spice of Life," journeys with Brooklyn newlyweds Chitra Agrawal and Ben Garthus on their honeymoon in New Delhi. Together they spend a month traveling across Chitra's homeland of India to find inspiration for their “Brooklyn Delhi” condiment line.

See the post now on The New York Times.


  • Gayatri Kaul, Associate Producer, Translation
  • Josh Ethan Johnson, Wedding Footage
  • Sarah Marcus, Editor
  • Rob Finch, Creative Director
  • Jamie Francis, Director of Photography
  • Catherine Yrisarri, Producer
  • Alex Casner, Producer
  • Greg Moyer, Executive Producer
  • Kaylee King-Balentine, Executive Producer

Services Provided

  • Original Cinematography
  • Original Still Photography
  • Post-Production

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