Blue Chalk Producing Original Docuseries for Chip and Joanna Gaines’ Magnolia Network

Over the past year, we’ve been hard at work on a project that we’ve been bursting to talk about. Today, we’re sharing the exciting news — we’ve been filming a documentary mini-series on flower farming for Chip and Joanna Gaines’ forthcoming cable channel, Magnolia Network. 

Our mini-series documents a year in the life of the innovative flower farm in Mt. Vernon, WA, called Floret. Founded by Erin Benzakein in 2008, Floret is home to hundreds of varieties of flowers and a hardworking team dedicated to research and education about flower farming. Our mini-series, “Growing Floret”, follows the seasonal changes at the farm as the team works diligently to expand the number of acres under cultivation and grow their burgeoning heirloom seeds for sale business. 

Since meeting Erin, we’ve been captivated by the determination and passion of her and her team. Working with such kind and compelling people has been a privilege for everyone at Blue Chalk.

After six years and over 750 short-form films created for online distribution, this is the first television commission undertaken by Blue Chalk. We are grateful to Magnolia Network for giving us the opportunity to tell this story and cannot wait to share it all when the network launches.

Until then, for a sneak peek at what’s coming on the forthcoming Magnolia Network — including clips from “Growing Floret” — tune in to "Magnolia Presents: A Look Back & A Look Ahead,” which will air beginning Sunday, April 26th, at 5 p.m. EDT on DIY Network.


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