The Fabulous Lipitones is a musical comedy stage production about a barbershop quartet that learns to embrace change on its way to a national competition. To drive interest in the show and engage new audiences beyond its regular theater crowd, the Goodspeed’s Norma Terris Theatre worked with Blue Chalk to create a media package that included a short trailer, a longer video profile of one of the writers, which is called John Markus Makes Me Laugh, and still photography for use in print, at events and online. The videos were distributed on the theater Web site, through an email blast to its members and on YouTube.