Anthro Digital, a social media marketing and communications agency, hired Blue Chalk Media to help them engage Florida voters on the issue of climate change to coincide with the release of the Papal Encyclical about the environment. Blue Chalk Media produced three videos: two about specific challenges to sustaining life in Florida as we currently know it, and a third for the Catholic Climate Covenant. Each is intended to raise awareness of climate issues and push for civic engagement.

In this film, Blue Chalk profiles fifth generation oysterman Rickey Banks who wonders whether his son will be able to continue the tradition to a sixth generation. In 2012, Apalachicola Bay saw its oyster harvest diminish 88%. The reasons are multifaceted, but high salinity caused by an unusual regional drought and sea level rise are primarily to blame. Both factors are likely linked to climate change.