Iconic Projects

Feb. 1, 2025  :  With Lippincott
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About the Project

Blue Chalk collaborated with global creative consultancy Lippincott on two branded videos in Denver, Colorado, and Los Angeles, California ahead of NewCo’s North American brand launch. 

Filmed in a documentary-style while adhering to strict branding guidelines, the films highlight collaboration, partnership, and innovation within building solutions products. They also showcase iconic, community-advancing projects across North America. 

Filmed in Colorado, “Smart Cities” draws attention to the Populus Hotel, an eye-catching iconic structure, which achieved its aesthetic and sustainability goals without sacrificing strength and form. Filmed in Los Angeles, “Resilient Cities” profiles NewCo’s partnership with Climate Resolve, an LA-based non-profit dedicated to bringing climate-resilient building solutions—such as shingles with smog-reducing technology—to underresourced communities across the city.

Contributors
  • Jesse Crowell, Executive Producer
  • Mariel Rodriguez-McGill, Produer
  • Jazzy Greene, Director of Photography
  • Will Gardner, Director of Photography
  • Frank Pickell, Drone
  • Kayla Caldeira, Assistant Camera
  • George Knowles, Assistant Camera
  • Cody Troyer, Sound Mxer
  • Jose Castro, Sound Mxer
  • Frank Pickel, Still Photography
  • Aaliah Hartley, Still Photography
  • Alisha Jucevic, Still Photography & Production Assistant
  • Konrad Wokcik, Production Assistant
  • Tim McLaughlin, Editor
  • Natalie Eng, Assistant Editor
  • Mariko Fujinaka, Post-Production Manager
  • Jessica Stewart, Production Manager
  • Amy Polansky, Head of Production
Services Provided
  • Color Grading
  • Original Cinematography
  • Original Sound Design
  • Original Still Photography
  • Post-Production
  • Pre-Production