The Oregon School Boards Association (OSBA) hired Blue Chalk to create a statewide campaign to encourage public support for investing in public education. The resulting Promise of Oregon Campaign includes nearly 200 portraits of Oregon's young people, a website, social media strategy, an online advertising campaign, and a series of video portraits.

The third video portrait features high school senior, Nick Eiguren who has spent his life raising cattle on his family’s multi-generational ranch in Jordan Valley, OR. Though Nick is passionate about ranching and rodeo, his educational interests are pointing him toward sports medicine. Next fall, Nick will leave his small hometown to enroll at California Polytechnic State University to study kinesiology. Nick dreams of one day merging his two greatest passions, rodeo and medicine.