The Promise of Oregon: Graduation is Victory

Nov. 16, 2017  :  With Oregon School Boards Association
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About the Project

For the fourth year in a row, the Oregon School Boards Association (OSBA) hired Blue Chalk to work on the "Promise of Oregon" campaign. This year, the campaign focused on the importance of graduation.

In the film, titled "Graduation is Victory," we visit five students from around the state who share their graduation stories with us.

Each student had their own path to conquer but all found the strength they needed to graduate. Whether the support came from family, friends, or school staff, they overcame their struggles and realized that graduation is vital, for all of us.

About The Promise of Oregon Campaign:

Since 2014, Blue Chalk has traveled throughout Oregon to create a diverse array of still portraits and videos for The Promise of Oregon, a statewide campaign created to encourage a groundswell of support for investing in public education.

So far we have taken nearly 800 portraits of Oregon's young people, "Promise Kids," who will define the direction of the state as the next generation's leaders. The campaign highlights one “Promise Kid” each school day on the homepage of the website, and across social media.

The digital effort includes branding, a robust WordPress site, and a digital strategy for building and growing the campaign on social media and email. In addition to creative work, Blue Chalk provided new tools and training to the OSBA communications team.

When we invest in our schools, we invest in our future. We are proud to be a part of the Oregon School Boards Association’s efforts to prioritize education.

  • Rob Finch, Director
  • Whitney Bradshaw, Producer
  • Kylie Jugert, Assistant Producer
  • Jamie Francis, Director of Photography
  • Whitney Bradshaw, Editor
  • Rob Finch, Assistant Editor
  • Jason Greene, Additional Footage
  • Rob Finch, Additional Footage
Services Provided
  • Original Cinematography
  • Original Still Photography
  • Post-Production